As part of the Bahrain Ecommerce Academy Training, we teach businesses techniques to become part of the digital economy. One of the concepts that many companies find useful to align teams, especially in larger organisations,…
My favourite quote about innovation probably pre-dates the internet. “Innovation is the wrong person using the wrong product for the wrong purpose.” I can’t attribute it to anybody because I can’t find it on Google.…
2 and 3 day Training Courses developed especially for small and independent hotels. We are passionate about creating, promoting and delivering omnichannel customer experiences. Some of the most challenging experiences are in the world of…
Buyer Personas, or buyer ‘avatars’ have been a foundational part of marketing for decades. They provide a focus for your content marketing and social media teams – a reminder of ‘Who am I doing this…
Or 4 Reasons why using Instagram Marketing and nothing else is a bad idea. Using Instagram for marketing is where it’s at. Especially in the Middle East and some other markets, where if someone is…
Why would they be? Amazon is literally the elephant in the room when it comes to marketplace ecommerce. A month or so ago, it was reported that Shopify was acquiring a marketplace. According to reports,…