Several recent events in Dubai billed as training have focused on the technical side of Ecommerce – outlining some of the functional benefits of various plaforms like Shopify and Magento. However many Digital shop projects fail because there is a rush to get to market which causes large and costly mistakes to be made. While it might Read more…
What is a Digital Experience Platform (DXP)? Well according to the analysts at Gartner: … an integrated set of technologies, based on a common platform, that provides a broad range of audiences with consistent, secure and personalized access to information and applications across many digital touchpoints. Organizations use DXPs to build, deploy and continually improve websites, portals, Read more…
Facebook has grown as a mechanism for brands to talk to consumers, but despite advertising being a huge part of Facebook’s revenue, the company has decided to change the way its users see content, prioritising posts from ‘friends and family’ over branded content or ‘Fake News’. Some social media marketing people think that this change in the Read more…
There is a line that sends a shiver down my spine when I hear a business owner talk about their Ecommerce customer experience: “Our IT department are working on it” Different companies are set up in different ways, but the most successful ecommerce sites have a demarcation between the business, the product (experience) and the technical delivery Read more…
Content is King! That’s what they say. But creating, managing and distributing relevant, personalised content is a challenge for a lot of businesses. Based on popular demand, Aquitude has created a new training course – Content Marketing and Management Masterclass. Christina Ioannidis, Managing Director of Aquitude commented: A lot of companies have a goal to personalise their Read more…
The update of this article can be found here The buzz around Ecommerce in the GCC is building after a string of announcements including Amazon’s acquisition of Souq, a financing round for Fetchr and a busy calendar of events, including ArabNet. The buzz has inspired a range of merchants, from entrepreneurs to large family businesses to open Read more…
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