progressive web app

Have you considered a Progressive Web App? Before we get onto what a progressive web app is and the potential advantages over the apps you are more familiar with, let’s step back a bit and consider the world of mobile customer experience. Despite the Apple fans revisionist view of history, the app existed before the smart phone. Read more…


conversational commerce

At Meet Magento Dubai recently, I moderated a panel about Digital Platforms and their impact on transformation, especially in emerging markets. It struck me that despite the work of some very gifted product people around the world, innovation often comes from the most unlikely sources. Someone said, (It might have been Tom Peters or Peter Drucker) that: Read more…


data scientist PR

In Dubai last week I met a data scientist. There is nothing remarkable about that fact, however this data scientist works for a PR firm. PR is one of those industries that varies wildly and is struggling with the disruption to media by digital technology. While some cling to the intangible value of print column inches, others Read more…


meet magento dubai

Magento is a well known eCommerce platform that has been through a lot of change recently. Once a truly open-source offer, with a strong community element, the commerce solution has been owned by Ebay, private equity and now Adobe. Despite the changes in ownership, the community element of Magento remains, and one of the quirks of that Read more…


Step Conference 2018

The Step Conference, staged over two days on the 28th and 29th of March, 2018 in Dubai Media City is billed as ‘The largest startup showcase in the Middle East’. Over 250 startups across Fintech, Adtech, AI, Payments, IoT and more… It seems like the kind of place that Aquitude should be. We have some exciting things Read more…


Seamless Dubai 2018

It’s that time of year again. The Cards and Payments Show, Ecommerce Show, Retail Show, Fintech show and whatever other show that can be bolted on, is once again being promoted as Seamless. Held over two days at the Dubai World Trade Center, Seamless is one of the only opportunities in the region for buyers and sellers Read more…

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