Instagram Marketing Owned Media

Or 4 Reasons why using Instagram Marketing and nothing else is a bad idea.  Using Instagram for marketing is where it’s at. Especially in the Middle East and some other markets, where if someone is looking at their phone and NOT on Instagram, then they are looking at WhatsApp. There are a lot of companies out there Read more…


Why would they be? Amazon is literally the elephant in the room when it comes to marketplace ecommerce. A month or so ago, it was reported that Shopify was acquiring a marketplace. According to reports, Shopify will take over Tictail, a marketplace that began in Sweden in 2012. Tictail also has a brick-and-mortar store in New York. There Read more…


marketing training ecommerce training

Aquitude’s training courses are constantly updated to reflect business trends and talent shortages. Every 6 months, we review the courses that we deliver, the topics covered and the case studies used. The courses are also tailored for different markets because what works in Seattle doesn’t always work in Sydney. In 2018, Aquitude successfully delivered marketing training courses Read more…


Bahrain Ecommerce Academy prelaunch

Aquitude has partnered with ThinkSmart Bahrain to develop the Bahrain Ecommerce Academy. The program was recently announced by the Ministry of Industry, Commerce and Tourism as a first for the region – to equip entrepreneurs and traditional businesses with the skills to compete in a global, digital economy powered by digital business models. Local businesses will be able Read more…


digital transformation

Its GITEX Week in Dubai. GITEX is a bit like ‘Toys R Us’ for Digital Transformation people – all kinds of toys, from the practical and educational to the latest season’s fads. Some companies are quick to implement technology like AI, Machine Learning and various kinds of automation enabled by the Internet of Things (IoT), however the Read more…


headless architecture

Recently, I wrote about my local supermarkets using WhatsApp for Conversational Commerce. What I failed to realise, is that WhatsApp is actually a ‘Headless’ solution for Ecommerce. OK… stick with me. Everything in digital goes in cycles, but each time things come around again they are given different names so that they appear to be new ideas. Read more…

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