Personalisation for B2B Marketing
Personalisation has been a buzzword for over 20 years. Yes that’s right. Ever since websites have had user accounts, the dream has been to target relevant content and advertising, thus getting a better ROI for…
The Forgotten User
How do you choose the best Ecommerce solution or Digital Experience Platform (DXP) or Content Management Platform? Well… usually you start with your user stories or requirements. This is where most design agencies mock up…
Designing Patient Experience Journeys
Why a new healthcare website is not just… a website. While working with numerous healthcare providers and their teams on Patient Experience, it has come to my attention that hospitals and clinical staff are unaware…
How to Shortlist Ecommerce Platforms.
The events of 2020 have accelerated the need for businesses to have an online shopping channel. Choosing an ecommerce platform is not something that should be rushed. There are a lot of considerations that need…
Why Aren’t You Using Lifetime Value?
A recent survey of marketing professionals revealed that only 48% of companies measure customer lifetime value (CLV) aka LTV. How to Calculate Customer Lifetime Value Perhaps this is due to a focus on short term…
Marketing 2020
Being locked down and forced to re-watch old movies like ‘The Princess Bride’ reminded me of a phrase that has become a bit of a meme – “You keep using that word. I don’t think…