Only 30% of Digital Transformation projects are successful. The power of strong kick-off meetings for Digital Transformation programs is often overlooked. Too often, companies set off on their journey to ‘digitize’ their business but leave…
What is an OKR? Objectives and Key Results are a trendy reinvention of setting business objectives and measuring them. Unlike KPIs, which are a snapshot measure of something at a point in time, OKRs have…
The Critical Questions for all businesses to answer when beginning a B2B Ecommerce Project. B2B Ecommerce is set to grow exponentially in the next few years. According to Forrester Research, the US B2B eCommerce market…
The Aquitude team were recently at the Marketing Show in Dubai. Christina Ioannidis compared and hosted some insightful interviews and panels throughout the event – the highlight of which is now available to re-watch. Transforming…
As a professional business trainer and facilitator, I am tasked with one thing: to impart knowledge and ensure participants leave the room having had an ‘aha’ moment – a moment where they move from being…
If you think sales is hard, try being a buyer. Your ‘website’ = the staple of any marketing strategy and where most people discover your brand = is now an ‘Digital Experience Platform.’ It could…