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Aquitude CX UX DX XM

X is for eXperience

CX, DX, UX, XM… the definition of experience is as varied as the thing itself. No two experiences are the same – no matter how much process and automation is involved. Because experience includes another… 

Experince Management Systems

Experience Management?

There is a certain mis-match between the idea that Millenials want differentiated experiences, are not interested in old-fashioned ideas of materialistic ownership and the rampant acquisition of drop-shipped, mass-market stuff flooding cloned pop-up Shopify Ecommerce… 

CX Trust Covid19

Trust in CoVid19 CX

As I moderated 5 different panels at Virtual Seamless KSA last week, there was an overarching theme – customer experience is at the fore-front of the ecommerce and retailing. The merging of the digital with… 

Video – Seamless Virtual 2020

PANEL Commerce 2030: Strengthening efforts by creating the right partnerships (9th July 2020, 11:40 am Dubai) KEYNOTE PANEL: Vision 2030: Paving the way for e-commerce in Saudi Arabia (9th July 2020, 10am Dubai) “Only 5%… 

Telehealth and Patient Experience

4 reasons why Telehealth is critical during CoVid19

CoVid19 has made hospitals off-limits to patients with both primary and chronic conditions. But illnesses and conditions don’t miraculously disappear amidst a pandemic – they are temporarily sidelined by hospitals and healthcare providers.  However, patients… 

Customer-Centric Promotions

Who Are You Doing This For?

A few months ago, I wrote an opinion piece about how the actions of companies and brands during lock-down would be remembered by customers for a long time. Under pressure, some brands threw the strategy…