For some reason, many proponents of Web3, including those who have made careers in marketing, have a problem with targeted or personalised advertising. This is because for targeted advertising to work, it needs personal data. The data for services trade-off has been begrudgingly accepted by most consumers. It’s not just ‘Big-Tech’ that does it. Remember those in-store Read more…
My favourite quote about innovation probably pre-dates the internet. “Innovation is the wrong person using the wrong product for the wrong purpose.” I can’t attribute it to anybody because I can’t find it on Google. My memory tells me that I read it in Wired Magazine circa 1999 and it was said by Tom Peters or Peter Drucker, Read more…
© Aquitude International 2020, All right reserved.
Call Us - +44 208 123 2694