There is a maxim that I’ve learned over the years – Just because a technology could be used for something, doesn’t mean it should. From SMS to WAP to Mobile Apps to QR codes to Blockchain there is a point in the hype / adoption cycle of any technology where the possibilities and opportunities seem endless, and Read more…
Aquitude Fintech is a new consultancy practice area focussed on creating strategies and delivering solutions around technologies such as blockchain, IoT, AI and even… the metaverse. Our aim is to help companies understand the practical application of these technologies in order to identify opportunities and prepare for potential disruption. While fintech is one of the fastest growing Read more…
Does the metaverse need to be part of your digital (transformation) strategy? No. Probably not. What is the Metaverse? The word has suddenly become Googled around the world thanks to Facebook rebranding itself. Rather than focus on the harm that the company has caused through its social media apps, the company is looking to new worlds… Attributed Read more…
Commerce in the MENA region is changing. And the pace of change is accelerating.The commerce ecosystem and customer journey is increasingly complex – impacted by cultural norms, technology and shifting regulatory environments. Aquitude has been delivering thought leadership programs in the MENA region for over a decade. Our team is hands-on, passing on insights and learnings from Read more…
CX, PX, EX… The X Always Stands for Experience Everyone has customers. Whether they are internal or external, whether they are called customers, patients, candidates, constituents or employees… each one of these people engages in an experience with your organisation. Every person in the organisation impacts the customer experience. From front-of-house to compliance. From Research to Product. Read more…
Ecommerce is growing. Accelerated by the closure of physical retail shops around the world, new groups of customers are being forced to buy online. There is a temptation to rush a project through to replace the gap in sales quickly. But your ecommerce strategy may need to be different to your physical model. The things that make Read more…
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