NFT – Hype Versus Reality.
There is a maxim that I’ve learned over the years – Just because a technology could be used for something, doesn’t mean it should. From SMS to WAP to Mobile Apps to QR codes to…
Aquitude Fintech Launched
Aquitude Fintech is a new consultancy practice area focussed on creating strategies and delivering solutions around technologies such as blockchain, IoT, AI and even… the metaverse. Our aim is to help companies understand the practical…
Your Digital Strategy & the Metaverse
Does the metaverse need to be part of your digital (transformation) strategy? No. Probably not. What is the Metaverse? The word has suddenly become Googled around the world thanks to Facebook rebranding itself. Rather than…
‘Cross-Border Commerce Success’ Platform
Commerce in the MENA region is changing. And the pace of change is accelerating.The commerce ecosystem and customer journey is increasingly complex – impacted by cultural norms, technology and shifting regulatory environments. Aquitude has been…
Total Experience Benchmarking
CX, PX, EX… The X Always Stands for Experience Everyone has customers. Whether they are internal or external, whether they are called customers, patients, candidates, constituents or employees… each one of these people engages in…
What is Your Ecommerce Strategy?
Ecommerce is growing. Accelerated by the closure of physical retail shops around the world, new groups of customers are being forced to buy online. There is a temptation to rush a project through to replace…