Why Aren’t You Using Lifetime Value?
A recent survey of marketing professionals revealed that only 48% of companies measure customer lifetime value (CLV) aka LTV. How to Calculate Customer Lifetime Value Perhaps this is due to a focus on short term…
Do You Have a CX OKR?
There are a lot of acronyms and jargon in that headline. So let’s start by unpacking what they mean. CX – Customer Experience. CX is shorthand for Customer Experience. At Aquitude we believe that CX…
B2B Marketing Trends – Intent Data & Conversational Commerce.
In our last article, we talked about B2B ‘Revenue Impact Marketing’ – or to put it another way – marketing that considers Return on Investment (ROI). There are a few other trends in B2B Marketing…
New Book – Ingredients for Ecommerce Success.
Buy the Book, exclusively from ACEDE 2020 is a year of disruption and change. The inertia and ‘good times’ that allowed companies to postpone innovation has given way to new ways of thinking that force…
Video – Head Start – Managing Disruption using Digital Transformation
April 13th – 1:30pm UAE – Zoom Meeting Disruption is here to stay. Next up in our ‘Head Start‘ series of free online training – we look at how your company can identify the changes…
The Moment for Ecommerce in the GCC.
I’ve been following a thread on Linkedin about the effects of COVID-19 on retail in the GCC. One of the questions posed was: Should retailers accelerate their venture into e-commerce to compensate (and isn’t the…