As a professional business trainer and facilitator, I am tasked with one thing: to impart knowledge and ensure participants leave the room having had an ‘aha’ moment – a moment where they move from being unknowing about something, to then having the desired knowledge. It is a skill which requires shaping the learning process and the journey Read more…
If you think sales is hard, try being a buyer. Your ‘website’ = the staple of any marketing strategy and where most people discover your brand = is now an ‘Digital Experience Platform.’ It could be an ‘Open Source’ ‘Headless’ ‘CMS’, it could be a Platform as a Solution (PaaS) or Software as a Solution (SaaS). But Read more…
Patient experience is now a buzz word, as much as customer experience. When you work in both the domains, like I do, it is not hard to see the commonalities. However, there is still resistance, and even revolt, to the allusion that hospitals should learn from private business. Whilst I am not espousing the need to get Read more…
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