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B2B Ecommerce Marketing Trends

B2B Marketing Meets Ecommerce

The trends driving online sales in fast-changing and disruptive times.   In early 2020, a meme-like cartoon has been circulating which depicts the wake-up call that COVID-19 is to businesses who have delayed digital transformation. … 

Ingredients for Ecommerce Success Book by David Fuller

New Book – Ingredients for Ecommerce Success.

Buy the Book, exclusively from ACEDE 2020 is a year of disruption and change. The inertia and ‘good times’ that allowed companies to postpone innovation has given way to new ways of thinking that force… 

Patient Experience Blog

Why Hospitals Need to Learn from Businesses

Patient experience is now a buzz word, as much as customer experience. When you work in both the domains, like I do, it is not hard to see the commonalities. However, there is still resistance,… 

Patient Experience from Aquitude Health

Patient Experience – why Patient Retention matters.

I have been delivering training in patient experience for a few years now. My observation is that healthcare practitioners are excellent in the technical delivery in order to improve the patient’s condition. However, more often… 

Customer Typology - Customer Champion

The Problem With Customer Champions.

For some companies, it has taken a global pandemic to realise that customer-centricity is something that should be higher up the list of priorities. But putting the needs of customers resolutely before the needs of…