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Patient Experience Tips

5 Reasons Why Healthcare Patient Experience Initiatives Fail

Patient Centricity is at the heart of Healthcare Organisations today. Whilst CoVid19 has placed a strain on hospitals and healthcare providers, the long-term realization is that patient-centricity is at the core of competitive advantage is… 

Ecommerce Strategy

What is Your Ecommerce Strategy?

Ecommerce is growing. Accelerated by the closure of physical retail shops around the world, new groups of customers are being forced to buy online. There is a temptation to rush a project through to replace… 

Privacy versus Personalisation

Apple V Facebook Advertisers

Or… What iOS14 means for you. Should consumers have a right to know what information is collected about them and how it is used? Yes. Should publishers of dubious content that is designed to generate… 

cx for ecommerce 2021

Ecommerce CX for 2021

Every year it seems we revisit how to create a better ecommerce customer experience. Every year it seems we say the same things in a slightly different ways. And every year we are surprised that… 

Aquitude CX Typology Framework

CX Typology and OKRs

Digital transformation success is closely linked with creating a culture across the business which is customer-centric and laser focussed on the customer experience (CX). One way to align the organisation around common goals is to… 

OKRs for B2B Marketing

OKRs for B2B Marketing

Some of our most popular blogs in 2020 were about OKRs. Objectives and Key Results are a way to set goals and measure progress. As a quick reminder, if you are new to the concept…