Experience based acronyms seem to be coined more often than cryptocurrencies, but customer experience, or CX may have outlived its usefulness. The term can no longer encapsulate the variety of strategies, tactics and tools that…
What is reality? It’s one of those seemingly simple questions that, once you dig a little deeper, is not as easy to answer as you might think. Even in an analogue world, each person’s reality…
New Book – The Non Fungible Customer, Marketing in the age of blockchain, web3 and the metaverse. It’s time we talked about how the customer fits into the future of digital! Not a day goes…
2021 was a year for fundamentals. After the disruption of 2020, where businesses had to pivot and adapt to a ‘new normal’, 2021 was a year to sure up some of the quick fixes and…
As companies like Crypto.com and FTX sponsor major US sports stadiums and F1 teams, you might be under the impression that cryptocurrencies have gone mainstream. But is the technology ready for the masses? Based on…
CX, PX, EX… The X Always Stands for Experience Everyone has customers. Whether they are internal or external, whether they are called customers, patients, candidates, constituents or employees… each one of these people engages in…