Aquitude Group partner agency Pilote Media has launched a new range of services for companies that are looking to explore opportunities provided by the Metaverse. Pilote Media’s Metaverse consulting practise starts from the idea that the Metaverse and associated technologies will disrupt the way your organisation operates. The technologies shaping the metaverse are moving fast and you Read more…
… Needs to consider the Patient of the Future. A version of the ‘Hospital of the Future’ (HOF) is already here – a hospital utilising digital systems rather than analogue processes, having implemented some level of digital transformation. The COVID19 pandemic accelerated the use of digital technologies including Virtual Reality (VR), Internet of Things (IoT), Blockchain and Read more…
Experience based acronyms seem to be coined more often than cryptocurrencies, but customer experience, or CX may have outlived its usefulness. The term can no longer encapsulate the variety of strategies, tactics and tools that exist to deliver a unified, end-to-end experience for all stakeholders – from consumers to clients to employees to guests to patients. So Read more…
New Book – The Non Fungible Customer, Marketing in the age of blockchain, web3 and the metaverse. It’s time we talked about how the customer fits into the future of digital! Not a day goes by without a new ‘Crypto’ startup announces a complicated, opaque scheme to manipulate a market in such a way to reward early Read more…
CX, PX, EX… The X Always Stands for Experience Everyone has customers. Whether they are internal or external, whether they are called customers, patients, candidates, constituents or employees… each one of these people engages in an experience with your organisation. Every person in the organisation impacts the customer experience. From front-of-house to compliance. From Research to Product. Read more…
AI based, personalised social videos are now possible. Machine learning is reducing the barriers to personalisation that have required agencies to create prohibitively complex combinations of copy and marketing assets to give that truly one-on-one feel. Until Apple decided to play global-data-cop, The promise of digital and data has been the ability to be more efficient with Read more…
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