Top Aquitude Articles of 2021
2021 was a year for fundamentals. After the disruption of 2020, where businesses had to pivot and adapt to a ‘new normal’, 2021 was a year to sure up some of the quick fixes and…
CX Typology and OKRs
Digital transformation success is closely linked with creating a culture across the business which is customer-centric and laser focussed on the customer experience (CX). One way to align the organisation around common goals is to…
OKRs for B2B Marketing
Some of our most popular blogs in 2020 were about OKRs. Objectives and Key Results are a way to set goals and measure progress. As a quick reminder, if you are new to the concept…
OKRs for B2B Ecommerce
What is an OKR? Objectives and Key Results are a trendy reinvention of setting business objectives and measuring them. Unlike KPIs, which are a snapshot measure of something at a point in time, OKRs have…
Do You Have a CX OKR?
There are a lot of acronyms and jargon in that headline. So let’s start by unpacking what they mean. CX – Customer Experience. CX is shorthand for Customer Experience. At Aquitude we believe that CX…