AI based, personalised social videos are now possible. Machine learning is reducing the barriers to personalisation that have required agencies to create prohibitively complex combinations of copy and marketing assets to give that truly one-on-one feel. Until Apple decided to play global-data-cop, The promise of digital and data has been the ability to be more efficient with Read more…
Personalisation has been a buzzword for over 20 years. Yes that’s right. Ever since websites have had user accounts, the dream has been to target relevant content and advertising, thus getting a better ROI for marketing spend. In more recent times, Ecommerce has driven innovation of personalisation techniques, from recommendation engines to re-targeted advertising. Content Management Systems Read more…
What is reality? It’s one of those seemingly simple questions that, once you dig a little deeper, is not as easy to answer as you might think. Even in an analogue world, each person’s reality is unique, like their identity[1]Learn more about identity in this episode of the Pilote Podcast. In fact, reality and identity are closely Read more…
New Book – The Non Fungible Customer, Marketing in the age of blockchain, web3 and the metaverse. It’s time we talked about how the customer fits into the future of digital! Not a day goes by without a new ‘Crypto’ startup announces a complicated, opaque scheme to manipulate a market in such a way to reward early Read more…
Or… What iOS14 means for you. Should consumers have a right to know what information is collected about them and how it is used? Yes. Should publishers of dubious content that is designed to generate traffic to increase advertising revenue be ‘punished’ (Tim Cook’s words) for causing real world harm? Probably yes. Should small businesses who use Read more…
Every year it seems we revisit how to create a better ecommerce customer experience. Every year it seems we say the same things in a slightly different ways. And every year we are surprised that simple things are still not adopted. Back to Basics – Your Customer – Myth versus Reality. Forget personalisation for a moment. The Read more…
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