OKRs for B2B Ecommerce
What is an OKR? Objectives and Key Results are a trendy reinvention of setting business objectives and measuring them. Unlike KPIs, which are a snapshot measure of something at a point in time, OKRs have…
Aquitude At Marketing Show DXB
The Aquitude team were recently at the Marketing Show in Dubai. Christina Ioannidis compared and hosted some insightful interviews and panels throughout the event – the highlight of which is now available to re-watch. Transforming…
Digital Transformation and Learning – 2 sides of the Same Coin
As a professional business trainer and facilitator, I am tasked with one thing: to impart knowledge and ensure participants leave the room having had an ‘aha’ moment – a moment where they move from being…
Misunderstood Marketing Technology Concepts.
If you think sales is hard, try being a buyer. Your ‘website’ = the staple of any marketing strategy and where most people discover your brand = is now an ‘Digital Experience Platform.’ It could…
Personalisation for B2B Marketing
Personalisation has been a buzzword for over 20 years. Yes that’s right. Ever since websites have had user accounts, the dream has been to target relevant content and advertising, thus getting a better ROI for…
The Forgotten User
How do you choose the best Ecommerce solution or Digital Experience Platform (DXP) or Content Management Platform? Well… usually you start with your user stories or requirements. This is where most design agencies mock up…