How to Shortlist Ecommerce Platforms.
The events of 2020 have accelerated the need for businesses to have an online shopping channel. Choosing an ecommerce platform is not something that should be rushed. There are a lot of considerations that need…
Why Aren’t You Using Lifetime Value?
A recent survey of marketing professionals revealed that only 48% of companies measure customer lifetime value (CLV) aka LTV. How to Calculate Customer Lifetime Value Perhaps this is due to a focus on short term…
Marketing 2020
Being locked down and forced to re-watch old movies like ‘The Princess Bride’ reminded me of a phrase that has become a bit of a meme – “You keep using that word. I don’t think…
X is for eXperience
CX, DX, UX, XM… the definition of experience is as varied as the thing itself. No two experiences are the same – no matter how much process and automation is involved. Because experience includes another…
Experience Management?
There is a certain mis-match between the idea that Millenials want differentiated experiences, are not interested in old-fashioned ideas of materialistic ownership and the rampant acquisition of drop-shipped, mass-market stuff flooding cloned pop-up Shopify Ecommerce…
Video – Seamless Virtual 2020
PANEL Commerce 2030: Strengthening efforts by creating the right partnerships (9th July 2020, 11:40 am Dubai) KEYNOTE PANEL: Vision 2030: Paving the way for e-commerce in Saudi Arabia (9th July 2020, 10am Dubai) “Only 5%…