CoVid19 has made hospitals off-limits to patients with both primary and chronic conditions. But illnesses and conditions don’t miraculously disappear amidst a pandemic – they are temporarily sidelined by hospitals and healthcare providers. However, patients…
A few months ago, I wrote an opinion piece about how the actions of companies and brands during lock-down would be remembered by customers for a long time. Under pressure, some brands threw the strategy…
There are a lot of acronyms and jargon in that headline. So let’s start by unpacking what they mean. CX – Customer Experience. CX is shorthand for Customer Experience. At Aquitude we believe that CX…
The events of early 2020 have changed the way companies and customers interact, perhaps permanently. For many companies, digital transformation and the prioritisation of online selling or ecommerce capabilities has been accelerated, but offline customer…
B2B buyers are consumers too. When not at work, they buy from slick, optimised B2C ecommerce sites with advanced search functionality, the ability to configure products and get recommendations based on user data. Why should…
So far in our B2B Marketing Trends Series, we have looked at Revenue Impact Marketing, Intent Data and Conversational Commerce. In our 3rd and final article looking at B2B Marketing and Ecommerce we dig deeper…