How to Calculate Customer Lifetime Value.
The simplest way to calculate LVT is to multiply the average spend per visit by the number of visits per puchase cycle and then by the predicted number of cycles the customer will repeat. Let’s…
B2B Marketing Trends – Intent Data & Conversational Commerce.
In our last article, we talked about B2B ‘Revenue Impact Marketing’ – or to put it another way – marketing that considers Return on Investment (ROI). There are a few other trends in B2B Marketing…
B2B Marketing Meets Ecommerce
The trends driving online sales in fast-changing and disruptive times. In early 2020, a meme-like cartoon has been circulating which depicts the wake-up call that COVID-19 is to businesses who have delayed digital transformation. …
New Book – Ingredients for Ecommerce Success.
Buy the Book, exclusively from ACEDE 2020 is a year of disruption and change. The inertia and ‘good times’ that allowed companies to postpone innovation has given way to new ways of thinking that force…
The Problem With Customer Champions.
For some companies, it has taken a global pandemic to realise that customer-centricity is something that should be higher up the list of priorities. But putting the needs of customers resolutely before the needs of…
VIDEO – Stellar Patient Experience in CoVid19 times.
The current CoVid19 pandemic is straining the most successful of hospital and healthcare providers. It would, presumably, be the time to throw the patient experience rule-book out the window. In this video, our Chief Engagement…