As international travel is enabled by vaccinations and bubbles and corridors, we have created a new, unique, ecommerce training, coaching and mentoring program – An Ecommerce & Digital Marketing Boot Camp – in Athens, Greece. For 8000 years or so, commerce has been conducted in Athens, in marketplace style economies. (Coincidentally, it’s also where the word Amazon Read more…
AI based, personalised social videos are now possible. Machine learning is reducing the barriers to personalisation that have required agencies to create prohibitively complex combinations of copy and marketing assets to give that truly one-on-one feel. Until Apple decided to play global-data-cop, The promise of digital and data has been the ability to be more efficient with Read more…
Or… What iOS14 means for you. Should consumers have a right to know what information is collected about them and how it is used? Yes. Should publishers of dubious content that is designed to generate traffic to increase advertising revenue be ‘punished’ (Tim Cook’s words) for causing real world harm? Probably yes. Should small businesses who use Read more…
Digital transformation success is closely linked with creating a culture across the business which is customer-centric and laser focussed on the customer experience (CX). One way to align the organisation around common goals is to use OKRs, but understanding the current CX culture of a company can be more challenging. The CX Typology Framework, developed in partnership Read more…
Some of our most popular blogs in 2020 were about OKRs. Objectives and Key Results are a way to set goals and measure progress. As a quick reminder, if you are new to the concept of OKRs. The Objective is what you want to achieve and the Key Result is how you plan to measure what success Read more…
In a headline presentation style report, Shopify has predicted the future of Ecommerce. Some of the predictions are fairly obvious – young consumers use ecommerce more than older ones and retailers have had to adapt their fulfilment options in the wake of COVID-19. Some of the predictions are more like positioning statements – consumers want to help Read more…
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