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Ecommerce Strategy

Ecommerce is growing. Accelerated by the closure of physical retail shops around the world, new groups of customers are being forced to buy online. There is a temptation to rush a project through to replace the gap in sales quickly. But your ecommerce strategy may need to be different to your physical model. The things that make Read more…


Transformation & Learning

As a professional business trainer and facilitator, I am tasked with one thing: to impart knowledge and ensure participants leave the room having had an ‘aha’ moment – a moment where they move from being unknowing about something, to then having the desired knowledge. It is a skill which requires shaping the learning process and the journey Read more…


Customer Lifetime Value

The simplest way to calculate LVT is to multiply the average spend per visit by the number of visits per puchase cycle and then by the predicted number of cycles the customer will repeat. Let’s use a simple example. A fast-food restaurant has a menu where all the products are a similar price and most customers order Read more…


April 14, 2020 – 13:30 UAE Design Thinking is used extensively to create software and products, but it can be used for all kinds of applications. In a rapidly changing world, where customer behaviour is being forced to change, Design thinking can be used to create strategies to deal with disruption. Part of our Head Start Series Read more…


April 13th – 1:30pm UAE – Zoom Meeting Disruption is here to stay. Next up in our ‘Head Start‘ series of free online training – we look at how your company can identify the changes that are happening in an industry or market, and build strategies to adapt using digital technology. Learn more… This course is free Read more…


Free 40 Minute Online Training Course Register to Attend A time of chaos, but also an unprecedented opportunity for businesses to redraw their commercial blueprints and optimise their operations across channels. Companies such as JD.com, Alibaba are all disrupting ‘overnight’ to sustain their business whilst offering customers a cutting-edge customer experiences (CX). This highly intensive course is Read more…

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