There are a lot of acronyms and jargon in that headline. So let’s start by unpacking what they mean. CX – Customer Experience. CX is shorthand for Customer Experience. At Aquitude we believe that CX is something that should be top of mind for everyone in the company. It’s like a river that has many sources and Read more…
The events of early 2020 have changed the way companies and customers interact, perhaps permanently. For many companies, digital transformation and the prioritisation of online selling or ecommerce capabilities has been accelerated, but offline customer experiences (CX) have changed too. For many companies, the processes that were put in place during the times of COVID-19 lock-downs and Read more…
B2B buyers are consumers too. When not at work, they buy from slick, optimised B2C ecommerce sites with advanced search functionality, the ability to configure products and get recommendations based on user data. Why should B2B ecommerce sites be any different? There are a few differences between B2C and B2B websites. Payment methods, transaction frequency and volume, Read more…
So far in our B2B Marketing Trends Series, we have looked at Revenue Impact Marketing, Intent Data and Conversational Commerce. In our 3rd and final article looking at B2B Marketing and Ecommerce we dig deeper into how technology is playing a larger role in the marketing function and how you can stay ahead of the curve. The Read more…
The simplest way to calculate LVT is to multiply the average spend per visit by the number of visits per puchase cycle and then by the predicted number of cycles the customer will repeat. Let’s use a simple example. A fast-food restaurant has a menu where all the products are a similar price and most customers order Read more…
In our last article, we talked about B2B ‘Revenue Impact Marketing’ – or to put it another way – marketing that considers Return on Investment (ROI). There are a few other trends in B2B Marketing that have a direct affect on B2B Ecommerce, in this article we look at two – Intent Data and Converational Marketing. Intent Read more…
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