Personalisation has been a buzzword for over 20 years. Yes that’s right. Ever since websites have had user accounts, the dream has been to target relevant content and advertising, thus getting a better ROI for marketing spend. In more recent times, Ecommerce has driven innovation of personalisation techniques, from recommendation engines to re-targeted advertising. Content Management Systems Read more…
How do you choose the best Ecommerce solution or Digital Experience Platform (DXP) or Content Management Platform? Well… usually you start with your user stories or requirements. This is where most design agencies mock up great front-end demos and impress the need for designing to the right device for the right buyer persona – presenting the most Read more…
Why a new healthcare website is not just… a website. While working with numerous healthcare providers and their teams on Patient Experience, it has come to my attention that hospitals and clinical staff are unaware of the impact of their online presence to their patients. The penny drops when we ask them to map out the journey Read more…
The events of 2020 have accelerated the need for businesses to have an online shopping channel. Choosing an ecommerce platform is not something that should be rushed. There are a lot of considerations that need to be thought about because re-platforming is time-consuming and expensive. The following list comes from my book – Ingredients for Ecommerce Success Read more…
A recent survey of marketing professionals revealed that only 48% of companies measure customer lifetime value (CLV) aka LTV. How to Calculate Customer Lifetime Value Perhaps this is due to a focus on short term revenue metrics in order to please private equity overlords, or maybe there is not a mechanism to capture the value of a Read more…
Being locked down and forced to re-watch old movies like ‘The Princess Bride’ reminded me of a phrase that has become a bit of a meme – “You keep using that word. I don’t think that word means what you think it means” Marketing is one of those words. You think you know what it means, but Read more…
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